diff --git a/Makefile b/Makefile
index 76c271a2565bfb16b476e67c6268b9c395441f5b..cf9768dd5dcb8b369427fcd9369ddacf61d2ac0a 100644
--- a/Makefile
+++ b/Makefile
@@ -1,4 +1,7 @@
-BIN=lens
+BIN?=lens
+PREFIX?=/usr/local
+BINDIR?=$(PREFIX)/bin
+
 OUT=./bin/$(BIN)
 SERVER=./cmd/server/main.go
 
@@ -20,6 +23,9 @@     export
 endif
 
 all: build
+
+install: build
+	install -Dm755 $(OUT) $(BINDIR)/$(BIN)
 
 build: sass tmpl
 	$(GO_BUILD) -o $(OUT) $(SERVER)